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The Black Hole (when you're texting girls)
2015-08-15 16:51:01
Yad wants to critique your text messages
2015-08-11 15:23:53
The point of no return
2015-07-16 17:56:26
Don't get suckered into THESE frames
2015-07-11 16:06:24
Frame control 101
2015-07-09 21:31:05

Frame control 101

Received: 2015-07-09 21:31:05 (7 sec.) Created: 2015-07-09 21:30:58 (?)
Lots of PUAs talk about "frames", but most don't know what they are.Here's the way a linguist once explained it to me:

9th July 2015
San Diego, USA

Lots of PUAs talk about "frames", but most don't know what they are.

Here's the way a linguist once explained it to me:

Imagine, in your head, right now, a painting of a slim French lady walking through Paris in the evening.

Now, picture this painting surrounded by a thick, gold, wooden frame with intricate carving and detail. Your perception of this painting now is that it's an antique work of art. You'll relate to it in that way.

Next, imagine the exact same painting, except now it's surrounded by a thin, shiny metal frame with funny angles. Now, your perception is that it's a piece of modern art. You'll treat it as such.


In linguistics (and psychology, and seduction), a "frame" is the collection of implicit assumptions that surround an interaction.

It's the CONTEXT.

Take a typical conversation with a girl you're attracted to:

Maybe you met her at a party, maybe you just Yad Stopped her on the street, or maybe you're on a first date with her.

Let's say you're teasing her about something.

If you're a beginner, chances are you've inadvertently been "sucked" into a frame that says you are the one trying to win her over.

Your teasing has this context.

She will perceive it as an attempt to impress her.

Obviously, this kind of behavior is not very attractive to a woman.

Now, let's say you're a more advanced seducer:

You have set a frame where you are the prize and you're seeing if she is good enough to meet your standards.

(Obviously, you don't communicate this explicitly. It's implicit -- i.e., it's implied through tiny nuances in conversation most blokes don't see.)

You're saying the exact same thing, and teasing her in exactly the same way, except now, she perceives your teasing as you qualifying her.

Can you see the power in this?

This is what frame control is about.

It's about being able to feel the implicit frame that surrounds every interaction, and see it reflected in the way she responds to you.

It's about being able to set your own frame, and have her comply with this new frame and accept it.

It's about changing the entire context of the interaction, so she feels like you are the prize and she has to win you over.

Do you know who is a master of this?

Jon Matrix.

In fact, he's the best I know at frame control.

That's why I've invited him to teach a live masterclass on Monday 27th July, in just over two week's time.

He's going to show you how to become a master of frame control.

Register for Jon Matrix's frame control masterclass here:

Andy Moore
Founder of
CEO, Lifeloaded Ltd

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